Blog

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Kew Flower Shop’s 15th Anniversary

We had a delightful celebration to mark our 15th anniversary last week with a party in our freshly redecorated flower shop...

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Melodies of Spring Floral Aisle

The soft greys and golden haze of winter’s shadow melting into the bright metallic hues and pale blue skies of the new...

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Minimalist Oriental Wedding

We’re floating back to 2017 and to Taehee Kim’s final project for the Advanced Wedding Design Master Class...

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City Chic Christmas

It’s traditional greens and reds outside the Kew flower shop this year, with a twist of Zita-style city chic. A pared down...

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Botanic Love

Inspired by a single sculptural stem with leaves and guided by her choice of key flowers, roses and peonies...

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London’s Beautiful Places

Delighted to find that the flower shop features as an ‘Instagram Hotspot’ fabulous new book...

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Mother’s Day 2018

Spring is in the air, just in time for Mother’s Day in the UK. You can order floral arrangements and...

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Wedding Stories Video

We’re delighted to release the Wedding Stories video below, filmed and edited by Adrian Stone earlier this year...

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Pewter

From the Zita Elze Design Academy today, an interview with Se Hee Hong, Wedding Master Class student, August 2017...

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Almond Haze

Inspired by the soft velveteen textures of fresh almonds, their form contrasted by delicate foliage and flowers in whites...

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Wedding Stories 2017 – III

Our final Wedding Stories post, photographed in Kew Gardens’ historic Nash Conservatory, features...

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Rhapsody in Flowers

Wedding Design

Connecting music, floral art, compassion and love came naturally to cellist and floristry student Ka Young Kwon...

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Kew Sparkle 2016

Welcome December, the first day of Advent and the final preparations for tomorrow’s Kew Sparkle, our annual village... 

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A Fine Feathered Tale

In an imagined forest clearing, a flower filled table is set for an intimate wedding breakfast. The branches above flutter...

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Seoul Masterclass II

Day one’s master class in Korea concentrated on bouquets, ‘hand-tied by emotion’, taking full advantage of Zita’s...

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Wedding Design –

Advanced Master Class

Zita Elze’s Advanced Wedding Design Master Class is one of the most well-respected and popular courses for florists...

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New Year Flowers

Sharing a little inspiration for New Year floral arrangements and bouquets with a focus on subtle metallics, light ...

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Japan Christmas Flashback

We loved this Japanese Garden Breeze blog post about the Zita Elze shop by Noriko Shirai with...

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Thanksgiving and Christmas

With Thanksgiving just a couple of days away, we’re wishing American friends peaceful celebrations!

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Lucie Loves: DIY Wedding Flowers

We met fashion and lifestyle blogger Lucie Kerley at last year’s Brides The Show where she was exploring...

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Press: A Princess at Zita Elze Flower School

Korean student HeeWon Kim took the 4 week course at the Zita Elze...

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Beatrix Potter Inspired

We’re revisiting Georgia Doherty’s enchanting flower school designs from last Spring. Georgia, who...

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Vintage Italian Vineyard Wedding

Inspired by the gentle fluttering of butterflies delicately poised on leafy branches and a naturalistic vintage...

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Melodies of Spring II

Day 2 of Zita’s special Seoul Master Class, Melodies of Spring, focused on real flower embroidered handbags...

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Aashni Wedding Show 2019

We were thrilled to be back at The Dorchester for this year’s gathering of Indian and Neo South Asian fashion...

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A Chef’s Wedding Story

We were excited to have Jihye Choi join us for a trio of courses including floral embroidery, hand-tied bouquet and the...

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British Flowers Week

We’re running a series of mini workshops to celebrate British Flowers Week from 18 to 24 June. Join us ...

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Red Magazine June 2018

Thrilled to have a flourish of luxuriant flowers, including floral embroidery seat pads featured in the June issue...

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Snowdrop Banquet - RHS

A fairy tale fantasy layered in whites, Zita’s snowdrop banqueting table celebrates nature’s...

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Christmas Stories I

We’re excited to share the first images from Zita’s November master class in Seoul, organised in collaboration with...

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Ferragamo’s Garden

Floral designer Tetê Castanha’s Concept and Design project draws its voluptuous colours, notably pink, orange and blush...

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Field of Dreams

Ukrainian student Svitlana Oliinyk Mashtaler’s dreamlike landscape is filled with nature’s soft summer bounty...

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Wedding Stories 2017 – II

In part II of this special Advanced Wedding Design Master Class we look at the personal flowers created by Eunhee Lim...

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Tropical Beach Wedding

Design Academy student Kim Gyongmi’s advanced wedding project transports us to a colourful beach scene worthy of a... 

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New Video: Zita Elze in Seoul

The film featuring Zita in Korea for a week of floristry master classes (March/April 2016) is now available on the...

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Cactus Queen

Yejina Kim wowed us all at the end of her 4 week floristry course with her extraordinary bridal creations, designed in...

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Seoul Masterclass I

The first Seoul masterclass at Hotel La Casa was a flower filled triumph and we’re delighted to share highlights of the...

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Class of January 2016

January 2016’s students at the flower school in London were all from Korea, with thanks to Halcyon in Seoul...

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Season’s Greetings 2015

Have a wonderful holiday! The flower shop in Kew and the Zita Elze Design Academy reopen on the 4th January...

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Kew Sparkle Demos

Join Zita and the team for Kew Sparkle, Kew Village’s annual Christmas celebrations on Friday 4th December...

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Flower School London and Seoul

We’re delighted to share the Zita Elze Design Academy October 2015 class bouquets, created in this talented...

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4 Week Course: Judy Noble

Judy Noble from Australia joined Zita for the 4 week design course in May and created some wonderfully vital...

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Interview: Interflora Australia

Very happy on return from Brazil to find this interview published on Interflora Australia’s website, highlighting some...

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Something Blue

Wedding season is truly upon us, the perfect time to reveal a very special bridal story, in collaboration with bespoke...

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Melodies of Spring Seoul

A live update from the Space B-E Gallery and the sweet floral notes being dreamt up in Melodies of Spring...

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New Year, New School, New Classes

We thought we’d start the year by giving you a little taste of the new ZE Flower Academy, all dressed up for a fresh class...

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Fantasy Pollination

The lyrics and poetic melody of Cole Porter’s popular late Twenties hit ‘Let’s Do It’ inspired Zita Elze’s second...

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Fusion Cinderella Gown

With Chelsea Flower Show and the Chelsea Fringe just a few days away we’ve got floral installations and ...

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Romance at Barnsley

Zita’s latest special advanced wedding design masterclass took place last week. Following a couple of...

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Merry Christmas 2017

Wishing you all a Merry Christmas and a very Happy New Year. The flower shop and Design Academy reopen on January...

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Autumn Flower Arch

Pumpkin perfection for Halloween! This was the first time we created a giant floral arch as a group during the 4 week ...

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Garden of Eden

French orchard meets Garden of Eden at the Aashni + Co Wedding Show at The Dorchester, Mayfair earlier this year...

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British Flowers Week 2017

We’re delighted to see British Flowers Week blossom for its 5th year from 19-25th June! Check Zita’s spectacular real ...

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Wedding Stories 2017 – I

A special advanced wedding design master class was devised in April for a talented group of professional florists and... 

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Vintage Style

Eun Seo Kwak’s wedding design masterclass project is suffused with vintage style in a soft palette of muted metallics, pale... 

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Changing Seasons

Inspired by the cycle of nature, floristry student Jisoo Park’s glorious wedding design concept draws on the rich colours...

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Midsummer Dream: Da-Sol Jang

Midsummer approaches, enchanted woodland gatherings and weddings beckon, deep in the heart of the forest...

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Easter 2016

Tis the season of fresh shoots, feathered nests, Easter eggs and a surge of springtime creativity in the Zita Elze...

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Flowerona: Wedding Master Class

Delighted to have the Advanced Wedding Master Class featured on Flowerona, showcasing the work of Noriko Kondo...

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Winter Bouquets & Christmas Decorations

We’ve added a couple of seasonal winter bouquets to the bespoke orders page and some Christmas decoration...

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Christmas with Neptune Home

Festive fun last week at Neptune Home‘s Chiswick store with fabulous floral Christmas designs created by Zita...

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Zita Elze Design Academy:

Riverdale Farm

Flashback to May 2014 when Helen Leighton spent a month at the Design Academy producing a host of...

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Concept and Design: Bia Pedrini

Bia Pedrini from Brazil joined Zita’s special Concept and Design class in June. It culminated in a wedding...

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March Design Academy: Mayuma

This week we’re showcasing some of the refined and sensitive floral arrangements created by Mayuma during her...