Blog

Kew Flower Shop’s 15th Anniversary

We had a delightful celebration to mark our 15th anniversary last week with a party in our freshly redecorated flower shop...

Melodies of Spring Floral Aisle

The soft greys and golden haze of winter’s shadow melting into the bright metallic hues and pale blue skies of the new...

Minimalist Oriental Wedding

We’re floating back to 2017 and to Taehee Kim’s final project for the Advanced Wedding Design Master Class...

City Chic Christmas

It’s traditional greens and reds outside the Kew flower shop this year, with a twist of Zita-style city chic. A pared down...

Botanic Love

Inspired by a single sculptural stem with leaves and guided by her choice of key flowers, roses and peonies...

London’s Beautiful Places

Delighted to find that the flower shop features as an ‘Instagram Hotspot’ fabulous new book...

Mother’s Day 2018

Spring is in the air, just in time for Mother’s Day in the UK. You can order floral arrangements and...

Wedding Stories Video

We’re delighted to release the Wedding Stories video below, filmed and edited by Adrian Stone earlier this year...

Pewter

From the Zita Elze Design Academy today, an interview with Se Hee Hong, Wedding Master Class student, August 2017...

Almond Haze

Inspired by the soft velveteen textures of fresh almonds, their form contrasted by delicate foliage and flowers in whites...

Wedding Stories 2017 – III

Our final Wedding Stories post, photographed in Kew Gardens’ historic Nash Conservatory, features...

Rhapsody in Flowers

Wedding Design

Connecting music, floral art, compassion and love came naturally to cellist and floristry student Ka Young Kwon...

Kew Sparkle 2016

Welcome December, the first day of Advent and the final preparations for tomorrow’s Kew Sparkle, our annual village... 

A Fine Feathered Tale

In an imagined forest clearing, a flower filled table is set for an intimate wedding breakfast. The branches above flutter...

Seoul Masterclass II

Day one’s master class in Korea concentrated on bouquets, ‘hand-tied by emotion’, taking full advantage of Zita’s...

Wedding Design –

Advanced Master Class

Zita Elze’s Advanced Wedding Design Master Class is one of the most well-respected and popular courses for florists...

New Year Flowers

Sharing a little inspiration for New Year floral arrangements and bouquets with a focus on subtle metallics, light ...

Japan Christmas Flashback

We loved this Japanese Garden Breeze blog post about the Zita Elze shop by Noriko Shirai with...

Thanksgiving and Christmas

With Thanksgiving just a couple of days away, we’re wishing American friends peaceful celebrations!

Lucie Loves: DIY Wedding Flowers

We met fashion and lifestyle blogger Lucie Kerley at last year’s Brides The Show where she was exploring...

Press: A Princess at Zita Elze Flower School

Korean student HeeWon Kim took the 4 week course at the Zita Elze...

Beatrix Potter Inspired

We’re revisiting Georgia Doherty’s enchanting flower school designs from last Spring. Georgia, who...

Vintage Italian Vineyard Wedding

Inspired by the gentle fluttering of butterflies delicately poised on leafy branches and a naturalistic vintage...

Melodies of Spring II

Day 2 of Zita’s special Seoul Master Class, Melodies of Spring, focused on real flower embroidered handbags...

Aashni Wedding Show 2019

We were thrilled to be back at The Dorchester for this year’s gathering of Indian and Neo South Asian fashion...

A Chef’s Wedding Story

We were excited to have Jihye Choi join us for a trio of courses including floral embroidery, hand-tied bouquet and the...

British Flowers Week

We’re running a series of mini workshops to celebrate British Flowers Week from 18 to 24 June. Join us ...

Red Magazine June 2018

Thrilled to have a flourish of luxuriant flowers, including floral embroidery seat pads featured in the June issue...

Snowdrop Banquet - RHS

A fairy tale fantasy layered in whites, Zita’s snowdrop banqueting table celebrates nature’s...

Christmas Stories I

We’re excited to share the first images from Zita’s November master class in Seoul, organised in collaboration with...

Ferragamo’s Garden

Floral designer Tetê Castanha’s Concept and Design project draws its voluptuous colours, notably pink, orange and blush...

Field of Dreams

Ukrainian student Svitlana Oliinyk Mashtaler’s dreamlike landscape is filled with nature’s soft summer bounty...

Wedding Stories 2017 – II

In part II of this special Advanced Wedding Design Master Class we look at the personal flowers created by Eunhee Lim...

Tropical Beach Wedding

Design Academy student Kim Gyongmi’s advanced wedding project transports us to a colourful beach scene worthy of a... 

New Video: Zita Elze in Seoul

The film featuring Zita in Korea for a week of floristry master classes (March/April 2016) is now available on the...

Cactus Queen

Yejina Kim wowed us all at the end of her 4 week floristry course with her extraordinary bridal creations, designed in...

Seoul Masterclass I

The first Seoul masterclass at Hotel La Casa was a flower filled triumph and we’re delighted to share highlights of the...

Class of January 2016

January 2016’s students at the flower school in London were all from Korea, with thanks to Halcyon in Seoul...

Season’s Greetings 2015

Have a wonderful holiday! The flower shop in Kew and the Zita Elze Design Academy reopen on the 4th January...

Kew Sparkle Demos

Join Zita and the team for Kew Sparkle, Kew Village’s annual Christmas celebrations on Friday 4th December...

Flower School London and Seoul

We’re delighted to share the Zita Elze Design Academy October 2015 class bouquets, created in this talented...

4 Week Course: Judy Noble

Judy Noble from Australia joined Zita for the 4 week design course in May and created some wonderfully vital...

Interview: Interflora Australia

Very happy on return from Brazil to find this interview published on Interflora Australia’s website, highlighting some...

Something Blue

Wedding season is truly upon us, the perfect time to reveal a very special bridal story, in collaboration with bespoke...

Melodies of Spring Seoul

A live update from the Space B-E Gallery and the sweet floral notes being dreamt up in Melodies of Spring...

New Year, New School, New Classes

We thought we’d start the year by giving you a little taste of the new ZE Flower Academy, all dressed up for a fresh class...

Fantasy Pollination

The lyrics and poetic melody of Cole Porter’s popular late Twenties hit ‘Let’s Do It’ inspired Zita Elze’s second...

Fusion Cinderella Gown

With Chelsea Flower Show and the Chelsea Fringe just a few days away we’ve got floral installations and ...

Romance at Barnsley

Zita’s latest special advanced wedding design masterclass took place last week. Following a couple of...

Merry Christmas 2017

Wishing you all a Merry Christmas and a very Happy New Year. The flower shop and Design Academy reopen on January...

Autumn Flower Arch

Pumpkin perfection for Halloween! This was the first time we created a giant floral arch as a group during the 4 week ...

Garden of Eden

French orchard meets Garden of Eden at the Aashni + Co Wedding Show at The Dorchester, Mayfair earlier this year...

British Flowers Week 2017

We’re delighted to see British Flowers Week blossom for its 5th year from 19-25th June! Check Zita’s spectacular real ...

Wedding Stories 2017 – I

A special advanced wedding design master class was devised in April for a talented group of professional florists and... 

Vintage Style

Eun Seo Kwak’s wedding design masterclass project is suffused with vintage style in a soft palette of muted metallics, pale... 

Changing Seasons

Inspired by the cycle of nature, floristry student Jisoo Park’s glorious wedding design concept draws on the rich colours...

Midsummer Dream: Da-Sol Jang

Midsummer approaches, enchanted woodland gatherings and weddings beckon, deep in the heart of the forest...

Easter 2016

Tis the season of fresh shoots, feathered nests, Easter eggs and a surge of springtime creativity in the Zita Elze...

Flowerona: Wedding Master Class

Delighted to have the Advanced Wedding Master Class featured on Flowerona, showcasing the work of Noriko Kondo...

Winter Bouquets & Christmas Decorations

We’ve added a couple of seasonal winter bouquets to the bespoke orders page and some Christmas decoration...

Christmas with Neptune Home

Festive fun last week at Neptune Home‘s Chiswick store with fabulous floral Christmas designs created by Zita...

Zita Elze Design Academy:

Riverdale Farm

Flashback to May 2014 when Helen Leighton spent a month at the Design Academy producing a host of...

Concept and Design: Bia Pedrini

Bia Pedrini from Brazil joined Zita’s special Concept and Design class in June. It culminated in a wedding...

March Design Academy: Mayuma

This week we’re showcasing some of the refined and sensitive floral arrangements created by Mayuma during her...