Blog

We had a delightful celebration to mark our 15th anniversary last week with a party in our freshly redecorated flower shop...

Kew Flower Shop’s 15th Anniversary

The soft greys and golden haze of winter’s shadow melting into the bright metallic hues and pale blue skies of the new...

Melodies of Spring Floral Aisle

We’re floating back to 2017 and to Taehee Kim’s final project for the Advanced Wedding Design Master Class...

Minimalist Oriental Wedding

It’s traditional greens and reds outside the Kew flower shop this year, with a twist of Zita-style city chic. A pared down...

City Chic Christmas

Inspired by a single sculptural stem with leaves and guided by her choice of key flowers, roses and peonies...

Botanic Love

Delighted to find that the flower shop features as an ‘Instagram Hotspot’ fabulous new book...

London’s Beautiful Places

Spring is in the air, just in time for Mother’s Day in the UK. You can order floral arrangements and...

Mother’s Day 2018

We’re delighted to release the Wedding Stories video below, filmed and edited by Adrian Stone earlier this year...

Wedding Stories Video

From the Zita Elze Design Academy today, an interview with Se Hee Hong, Wedding Master Class student, August 2017...

Pewter

Inspired by the soft velveteen textures of fresh almonds, their form contrasted by delicate foliage and flowers in whites...

Almond Haze

Our final Wedding Stories post, photographed in Kew Gardens’ historic Nash Conservatory, features...

Wedding Stories 2017 – III

Connecting music, floral art, compassion and love came naturally to cellist and floristry student Ka Young Kwon...

Rhapsody in Flowers

Wedding Design

Welcome December, the first day of Advent and the final preparations for tomorrow’s Kew Sparkle, our annual village... 

Kew Sparkle 2016

In an imagined forest clearing, a flower filled table is set for an intimate wedding breakfast. The branches above flutter...

A Fine Feathered Tale

Day one’s master class in Korea concentrated on bouquets, ‘hand-tied by emotion’, taking full advantage of Zita’s...

Seoul Masterclass II

Zita Elze’s Advanced Wedding Design Master Class is one of the most well-respected and popular courses for florists...

Wedding Design –

Advanced Master Class

Sharing a little inspiration for New Year floral arrangements and bouquets with a focus on subtle metallics, light ...

New Year Flowers

We loved this Japanese Garden Breeze blog post about the Zita Elze shop by Noriko Shirai with...

Japan Christmas Flashback

With Thanksgiving just a couple of days away, we’re wishing American friends peaceful celebrations!

Thanksgiving and Christmas

We met fashion and lifestyle blogger Lucie Kerley at last year’s Brides The Show where she was exploring...

Lucie Loves: DIY Wedding Flowers

Korean student HeeWon Kim took the 4 week course at the Zita Elze...

Press: A Princess at Zita Elze Flower School

We’re revisiting Georgia Doherty’s enchanting flower school designs from last Spring. Georgia, who...

Beatrix Potter Inspired

Inspired by the gentle fluttering of butterflies delicately poised on leafy branches and a naturalistic vintage...

Vintage Italian Vineyard Wedding

Day 2 of Zita’s special Seoul Master Class, Melodies of Spring, focused on real flower embroidered handbags...

Melodies of Spring II

We were thrilled to be back at The Dorchester for this year’s gathering of Indian and Neo South Asian fashion...

Aashni Wedding Show 2019

We were excited to have Jihye Choi join us for a trio of courses including floral embroidery, hand-tied bouquet and the...

A Chef’s Wedding Story

We’re running a series of mini workshops to celebrate British Flowers Week from 18 to 24 June. Join us ...

British Flowers Week

Thrilled to have a flourish of luxuriant flowers, including floral embroidery seat pads featured in the June issue...

Red Magazine June 2018

A fairy tale fantasy layered in whites, Zita’s snowdrop banqueting table celebrates nature’s...

Snowdrop Banquet - RHS

We’re excited to share the first images from Zita’s November master class in Seoul, organised in collaboration with...

Christmas Stories I

Floral designer Tetê Castanha’s Concept and Design project draws its voluptuous colours, notably pink, orange and blush...

Ferragamo’s Garden

Ukrainian student Svitlana Oliinyk Mashtaler’s dreamlike landscape is filled with nature’s soft summer bounty...

Field of Dreams

In part II of this special Advanced Wedding Design Master Class we look at the personal flowers created by Eunhee Lim...

Wedding Stories 2017 – II

Design Academy student Kim Gyongmi’s advanced wedding project transports us to a colourful beach scene worthy of a... 

Tropical Beach Wedding

The film featuring Zita in Korea for a week of floristry master classes (March/April 2016) is now available on the...

New Video: Zita Elze in Seoul

Yejina Kim wowed us all at the end of her 4 week floristry course with her extraordinary bridal creations, designed in...

Cactus Queen

The first Seoul masterclass at Hotel La Casa was a flower filled triumph and we’re delighted to share highlights of the...

Seoul Masterclass I

January 2016’s students at the flower school in London were all from Korea, with thanks to Halcyon in Seoul...

Class of January 2016

Have a wonderful holiday! The flower shop in Kew and the Zita Elze Design Academy reopen on the 4th January...

Season’s Greetings 2015

Join Zita and the team for Kew Sparkle, Kew Village’s annual Christmas celebrations on Friday 4th December...

Kew Sparkle Demos

We’re delighted to share the Zita Elze Design Academy October 2015 class bouquets, created in this talented...

Flower School London and Seoul

Judy Noble from Australia joined Zita for the 4 week design course in May and created some wonderfully vital...

4 Week Course: Judy Noble

Very happy on return from Brazil to find this interview published on Interflora Australia’s website, highlighting some...

Interview: Interflora Australia

Wedding season is truly upon us, the perfect time to reveal a very special bridal story, in collaboration with bespoke...

Something Blue

A live update from the Space B-E Gallery and the sweet floral notes being dreamt up in Melodies of Spring...

Melodies of Spring Seoul

We thought we’d start the year by giving you a little taste of the new ZE Flower Academy, all dressed up for a fresh class...

New Year, New School, New Classes

The lyrics and poetic melody of Cole Porter’s popular late Twenties hit ‘Let’s Do It’ inspired Zita Elze’s second...

Fantasy Pollination

With Chelsea Flower Show and the Chelsea Fringe just a few days away we’ve got floral installations and ...

Fusion Cinderella Gown

Zita’s latest special advanced wedding design masterclass took place last week. Following a couple of...

Romance at Barnsley

Wishing you all a Merry Christmas and a very Happy New Year. The flower shop and Design Academy reopen on January...

Merry Christmas 2017

Pumpkin perfection for Halloween! This was the first time we created a giant floral arch as a group during the 4 week ...

Autumn Flower Arch

French orchard meets Garden of Eden at the Aashni + Co Wedding Show at The Dorchester, Mayfair earlier this year...

Garden of Eden

We’re delighted to see British Flowers Week blossom for its 5th year from 19-25th June! Check Zita’s spectacular real ...

British Flowers Week 2017

A special advanced wedding design master class was devised in April for a talented group of professional florists and... 

Wedding Stories 2017 – I

Eun Seo Kwak’s wedding design masterclass project is suffused with vintage style in a soft palette of muted metallics, pale... 

Vintage Style

Inspired by the cycle of nature, floristry student Jisoo Park’s glorious wedding design concept draws on the rich colours...

Changing Seasons

Midsummer approaches, enchanted woodland gatherings and weddings beckon, deep in the heart of the forest...

Midsummer Dream: Da-Sol Jang

Tis the season of fresh shoots, feathered nests, Easter eggs and a surge of springtime creativity in the Zita Elze...

Easter 2016

Delighted to have the Advanced Wedding Master Class featured on Flowerona, showcasing the work of Noriko Kondo...

Flowerona: Wedding Master Class

We’ve added a couple of seasonal winter bouquets to the bespoke orders page and some Christmas decoration...

Winter Bouquets & Christmas Decorations

Festive fun last week at Neptune Home‘s Chiswick store with fabulous floral Christmas designs created by Zita...

Christmas with Neptune Home

Flashback to May 2014 when Helen Leighton spent a month at the Design Academy producing a host of...

Zita Elze Design Academy:

Riverdale Farm

Bia Pedrini from Brazil joined Zita’s special Concept and Design class in June. It culminated in a wedding...

Concept and Design: Bia Pedrini

This week we’re showcasing some of the refined and sensitive floral arrangements created by Mayuma during her...

March Design Academy: Mayuma